Sweet Petals: Branding & Typography Design
The Sweet Petals Branding and Concept Development project aimed to create a captivating and cohesive brand identity for a chocolate and flower shop.
Role
Graphic Designer
Year
08/2021 - 12/2021
The Sweet Petals Branding and Concept Development project set to focus on creating a brand that beautifully blends fine chocolates with the elegance of fresh flowers. This included designing a distinctive logo, visual elements, and a variety of brand materials to ensure a consistent and appealing presence everywhere the brand appears. The goal was to make Sweet Petals stand out and leave a lasting impression on customers at every touchpoint.
Designing Sweet Petals
Objectives
Brand Identity Creation: Develop a brand concept that harmoniously integrates both themes seamlessly.
Visual Elements: Create a set of visual elements, including color palette, typography, and design elements, that resonate with the target audience.
Interior Branding: Creating a mood board of what the store would look like.
Logo Design: Design a distinctive logo that captures the essence of Sweet Petals.
Brand Collateral: Design a range of brand collateral, including business cards, packaging, signage, and promotional materials, ensuring a consistent look and feel throughout.
Branding Guidelines: Compile branding guidelines to serve as a reference for maintaining consistency across all brand communications.
Making the Typeface
For the typeface, I drew inspiration from the organic, circular movement of flowers, which served as the foundation for my design.
I started by selecting a serif typeface that complemented the "swirl" design for my type's foundation. Next, I defined the key elements of my typeface, such as the x-height, cap height, ascenders, and spatial features like the "double-story a" and open axis.
Ultimately, it took shape and was completed to look like this...
Then came multiple iterations of the logo
… until finding the right one
Choosing Colors
Colors play a crucial role in brand identity, as they are the first aspect a person notices. It was essential for me to create a vibrant and inviting atmosphere for the brand while incorporating contrasting colors that leave a lasting impression.
The Brand Book
Conclusion
The Sweet Petals Branding and Concept Development project brought to life a cohesive and captivating brand identity for the chocolate and flower shop. By blending indulgence, beauty, and creativity, the brand concept truly connects with its audience, offering a memorable experience.